GONE LOCAL Week Four: It's Not Just Personal, It's Sacred

The best thing about shopping locally is the people. Now that I’ve become a bit of a regular at the Central Market, I’ve gotten to know some of the vendors there. I truly enjoy talking with the sellers about the products and the market.

The people who own, manage, or work at the stands and small businesses I’ve visited are passionate about what they sell or the service they provide. They have to be because none of them are in it for the money, that much is obvious. I appreciate people who feel strongly about what they do. Confucius said, “Choose  a job you love and you’ll never have to work a day in your life.” I find that to be just about the best advice I’ve ever encountered. It’s rarely been about the money for me in any job I’ve held, and I grow weary when I encounter the opposite.

I’ve learned a lot from the store/stand owners I’ve gotten to know. I‘ve learned how to cook purple rice – freaked the kids out. I learned that if you quickly pour off the water you run through your tea the first time, and then add new water to steep, you’ll remove much of the caffeine. I’ve learned to appreciate all the ways vinegar can enhance the food you cook, without adding calories. And this week I learned the difference between golden and brown raisins. The golden ones are sulfured the same way as apricots. That’s what makes them soft and plump – more marketable and more expensive. The sulfur is only for aesthetic reasons and many people have reactions to sulfur.

I had an interesting discussion about the differences between four different types of fingerling potatoes at another stand. And laughed at how gnarled and bent their carrots were – just like the ones I grow in my rocky soil. When I purchased my pork loin, the butcher asked how I planned to cook it and we discussed the benefits of using a crock pot. After I paid, he said to be sure to stop back and let him know how it turned out. I can’t imagine anyone at the Giant supermarket asking (or even caring) about how I planned to prepare my dinner that night, except maybe my friend Liz who works there, but only because I know her in other realms besides Giant.

I stopped to buy coffee beans and thought of the comment my husband had made the day before when we talked about his coffee needs. He said he was using his expensive fair-trade coffee beans from the market more sparingly because he knew what they cost. He also said that every time he made coffee he thought of the friendly guy in the Rastafarian hat who sold him the beans and wondered how much money he made at his little stand. Buying local makes every purchase personal.

It also makes it somewhat sacred. While my husband feels a kinship with his coffee guy and I adore my tea lady, the kids view every Cheezit bag as hallowed and they dole out the servings mindfully. No longer do they abandon entire bowls full on the counter to go stale and be fed to the chickens. They know every Cheezit box may be their last since I’ve only found one locally owned store that offers them and it’s not one I’m inclined to patronize that often.

Farmers Markets don’t just offer fruits and vegetables anymore. Many offer meats, cheeses, breads, and grains, plus dried fruits and nuts, honey, coffee, even wine. We often think of farmers markets as a treasure of the past, but in fact Farmers Markets are increasing in numbers every year. According to the USDA, there are 10% more markets in 2012 than the previous years. The number of markets has nearly doubled since 2004. And the more we patronize them, the more they will continue to multiply and offer more days and hours to shop.

Shopping at Local Markets where you can meet the seller, and many times the grower or baker or butcher, is rewarding not just for the body, but for the mind, and most especially for the soul.

Gone Local

It's a brand new year and the time for resolutions. Starting today I am beginning a whole new way of life, or at least way of shopping. Here is my manifesto:

I believe that my family and my community benefit when I shop from locally owned enterprises. Therefore I will shop exclusively from stores owned and operated locally, preferably from stores where I can meet the owner, even better if the owner is operating the store. 

This is basically putting my money where my mouth, or my computer keys, are. In December I wrote a column for the York Daily Record entitled, “Shop Like a Pennsylvanian.” In researching that column I stumbled upon study after study that concluded that buying from locally owned stores was better for the local economy. Essentially at least 50% of the money you spend in local establishments stays in your local community. As opposed to shopping at large retailers like Wal-Mart and Giant, which contribute far less to the local economy. 

My other motivation came from a shop keeper I encountered more than a year ago. Her words have echoed in my heart ever since. After nine years of living in this area, I had gone shopping in downtown York. Being a natural country bumpkin, I tend to stay as close to home as possible. Cities are not my thing. I ventured to York in search of a tea store reputed to have hundreds of loose teas. There was nothing like this near my little hillside, so I went exploring. I found the tea shop and a downtown farmers market and all sorts of one-of-a-kind shops. One adorably pink and sparkly shop offered handmade gifts and pottery. The owner was behind the counter as I made my purchase and I complimented her on such a lovely little store. She said she was glad I liked it but she was closing at the end of the month after nearly ten years in business. She just wasn’t making it. Her last comment to me was, “Locals just don’t shop downtown, it’s only the tourists.”  

I wasn’t aware that York was a tourist destination, but no matter, there weren’t enough to keep her shop open. I’ve thought about this a lot since that day. When purchasing food, I always try to “buy local,” purchasing produce that has been grown right here. But what about everything else? Why do I go to Walmart or Target or Giant or Dick’s for the things I need? Why do I do most of my gift shopping online?  

Honest answer? It’s cheaper and easier. I don’t have to move my butt out of my chair to make the purchase. Anything I want is only a mouse click away. I even buy shampoo and toothpaste online. I have this fetish about Drugstore.com. I just love it. Instead of standing in the shampoo aisle weighing the benefits of shiny versus full-bodied, I can collect opinions from perfect strangers who took the time to write reviews. Never mind the generalizations that could be made about the kind of people who take the time to write a 500 word review of a shampoo or toothpaste. And the shipping is free! How can you go wrong? 

But like so many other “conveniences,” I haven’t thought through the long-term consequences of my shopping habits. Who is getting my money? My best guess? One of the “one percent.” 

So instead of carping on this any longer, I’ve decided to see if I can change my ways. I’m not good at doing things half-way, so I’ve decided to go cold turkey. No more Walmart, no more Giant, no more Amazon (sharp intake of breath noted), no Drugstore.com. Can I do this? More importantly, can my family and my budget survive this decision? 

I don’t know. They certainly have some valid concerns. In light of their fears, I’ve decided to only commit this experience which begins January 1 to three months. April Fool’s Day will be the appropriate end. Or not.

My hope is that this experiment will be eye opening for all of us. I don’t believe my husband’s deep worries that I’ll blow the family budget on it will come to fruition. I know we’ll spend more on some things, but I think the intentional shopping and more importantly, quitting the online shopping habit, will counter those increases.  

I’m more worried about the sacrifices. Is there any decent local wine? Where will I buy my expensive, super-soft toilet paper? Will my kids survive a dirth of Cheezits? And just how much am I willing to spend on cat food? Hair care products could very well be my breaking point.  

So here goes. I’m launching this campaign at the start of a new year. I invite you to join me in thinking carefully about your own shopping habits. I promise to be honest about the difficulties, triumphs, and slip-ups. I plan to write weekly on the blog about our experience, but promise to also continue to offer organic ideas and inspiration. Wish me luck! (and please don’t indulge my family when they whine!)